Marketing local meats — best practices

CN-MR-1-Marketing 1by Sanne Kure-Jensen

Do you have more meat in your farm freezer that you can sell? Do you have trouble reaching customers or getting the prices you should to keep your farm viable?

“Most farmers go into farming because they love farming, not because they love marketing,” said Matt LeRoux, an agricultural marketing specialist with Cornell’s Cooperative Extension. At a recent workshop offered by the Rhode Island Raised Livestock Association, he coached livestock farmers to offer messages that resonate with customers and grow product sales.
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It’s fun, but is it safe?

CEWM-MR-3-It's fun 2by Sally Colby

Farm kids often have advantages over their suburban and urban peers when it comes to opportunities for learning about working with livestock and machinery. One of the most popular pieces of machinery among youth is the 4-wheeler, or ATV, but such vehicles are responsible for serious accidents every year.

To help both adults and youth understand the potential hazards with ATVs, Penn State ag engineers have created roll-over simulators. These simulators, which include a tractor cab and a full-size ATV, draw attention at events such as the Keystone Farm Show in York, PA and Penn State’s Ag Progress Days in Rock Springs, PA. [Read more…]

Direct marketing pricing strategies that work for buyers and sellers

CEW-MR-1-PRICINGby Bill and Mary Weaver

“The core group of customers who will pay the most for your locally grown produce are those who value local food; want to support the local economy; are looking for the health benefits of buying local; and value their relationship with you, the grower,” according to Dr. Tim Woods. These customers care about value, but are not primarily price shoppers. [Read more…]

CattleWomen meet at National Cattle Convention

C4-MR-2-Cattlewomen 2by Rebecca Long Chaney

NASHVILLE, TN — CattleWomen from coast to coast gathered recently for the National Cattle Industry Convention and National Cattlemen’s Beef Association (NCBA) Trade Show. Members of the American National CattleWomen’s Association (ANCW) met to discuss ways to empower their members to make continued contributions to the beef community.

Volunteer CattleWomen are a vital part of the programs managed by ANCW. The country is divided into seven regions and each region works hard to carry out ANCW’s mission to promote beef programs and activities. [Read more…]

Local Sap: Big Tree Maple

CW-Mr-Big Tree Maple34by Tamara Scully

Big Tree Maple isn’t your typically maple syrup producer. The operation, run by father and son team Lloyd and David Munsee, began in 1993. Located in Chautauqua County, New York, Big Tree Maple’s business model depends not only on the trees they tap, but on those of their neighbors.

“We’re probably a little bit unique in the fact that we don’t own any of the trees that we tap,” Lloyd Munsee said. [Read more…]