Email marketing: what are you waiting for?

by Katie Navarra
Today, email is more than email. It is a tool that can be used for a low-cost, effective marketing tool. It can be used to motivate your customers to take an action you would like them to, from visiting your farm stand, purchasing a CSA share, using the U-Pick services available or simply signing up for your e-newsletter. [Read more…]

NYCAMH celebrates 25 years

CEW-MR-4-NYCAMH 3by Emily Enger
The New York Center for Agricultural Medicine and Health (NYCAMH) celebrated their 25th anniversary on Saturday, Oct. 19 at The Carriage House in Oneonta, NY. The event included a catered dinner, live music, and speeches. Local band ‘Eleemosynavy’ — which means “pertaining to charity” — serenaded guests and concluded the night with country dancing lessons.
NYCAMH began when two men — Dr. David Pratt and Dr. John May — were working as pulmonologists together at Bassett Hospital in Cooperstown, NY. A young farmer came in with fever and coughing, among other symptoms. [Read more…]

Inspiring passionate employees

CEW-MR-1-Inspiring employees4by Steven E Smith
To be successful at farming requires a number of different skills and abilities. Many farmers are natural self-starters who use their initiative and passionate commitment to the many tasks at hand on a farm as their hallmark for success. If they expand their farm, these farm business owners have to confront the challenge of inspiring a similar amount of knowledge and passionate work ethic in employees who work for them. Sometimes it is wise to consider the practices of others professional leaders in different industries to gain valuable perspective on how they accomplished the task of inspiring others.
For John Doherty, who had a 23-year career as the Executive Chef of the Waldorf Astoria, leadership in the business of hotel restaurant management was born from his personal passion for the business and rearing by his development of an understanding of how to find and encourage people who possess a similar love for their work. Doherty cooked for more presidents, heads of state and royalty than any other chef in the nation. He has been featured on MSNBC’s Today Show, PBS’s At the Chef’s Table, as well as many more appearances on the Food Network, A&E and the Travel Channel. [Read more…]

2013 All-Dairy Antiques and Collectibles Show & Sale

CF4-DY-4-2013 All-Dairy 1HARRISBURG, PA — Antique and collectible milk bottles, signs, ceramics, advertising, awards and artwork were the highlight of the 16th All-Dairy Antiques and Collectibles Show & Sale during the All-American Dairy Show, Sept. 6-11, at the Pennsylvania Farm Show Complex and Expo Center in Harrisburg, PA.
The All-Dairy Antiques and Collectibles Show has developed a reputation for showing a variety of high-quality, rare and unusual items. As the only known dairy antiques show of its kind in the United States, it is a valuable educational event and a major market for buying and selling quality dairy antiques and collectibles. It also serves as an educational tool for youth participating in the All-American Dairy Show and the Premier National Junior Events. [Read more…]

We’re here for the amusement of the microbes

CEW-MR-3-Allegany county44by Helen Terry, Grazing Planner for Seneca Trail RC&D Council
ALLEGANY COUNTY, NY — What do sheep, cows, grass, and soil all have in common? According to Dairyman, Kim Shaklee, it’s to “amuse the microbes.” This systems approach was the overarching theme as countless farmers traveled out to the Allegany County countryside joining their conservation and extension educator professionals for two pasture walks. [Read more…]