Direct marketing pricing strategies that work for buyers and sellers

CEW-MR-1-PRICINGby Bill and Mary Weaver

“The core group of customers who will pay the most for your locally grown produce are those who value local food; want to support the local economy; are looking for the health benefits of buying local; and value their relationship with you, the grower,” according to Dr. Tim Woods. These customers care about value, but are not primarily price shoppers. [Read more…]

CattleWomen meet at National Cattle Convention

C4-MR-2-Cattlewomen 2by Rebecca Long Chaney

NASHVILLE, TN — CattleWomen from coast to coast gathered recently for the National Cattle Industry Convention and National Cattlemen’s Beef Association (NCBA) Trade Show. Members of the American National CattleWomen’s Association (ANCW) met to discuss ways to empower their members to make continued contributions to the beef community.

Volunteer CattleWomen are a vital part of the programs managed by ANCW. The country is divided into seven regions and each region works hard to carry out ANCW’s mission to promote beef programs and activities. [Read more…]

Local Sap: Big Tree Maple

CW-Mr-Big Tree Maple34by Tamara Scully

Big Tree Maple isn’t your typically maple syrup producer. The operation, run by father and son team Lloyd and David Munsee, began in 1993. Located in Chautauqua County, New York, Big Tree Maple’s business model depends not only on the trees they tap, but on those of their neighbors.

“We’re probably a little bit unique in the fact that we don’t own any of the trees that we tap,” Lloyd Munsee said. [Read more…]

Record attendance gathers for 2014 PA Dairy Summit in State College, PA

CM-MR-3-Dairy Summit21by Jon M. Casey

For a record number of attendees who braved a pending nor’easter, the trip to the Penn Stater Hotel and Convention Center in State College, PA, a new venue for the fifth annual event, proved to be the ideal location. With more than 400 dairy industry professionals attending the two-day event hosted by the Center for Dairy Excellence and the Professional Dairy Managers of Pennsylvania (PDMP) on Feb. 12 and 13, organizers were extremely pleased with the turnout. Over 60 exhibitors offered their support for the annual event, with an industry trade show that lined hallways and side rooms at the convention center. During breaks and at times specifically devoted to the exhibits, participants enjoyed the opportunity to visit with agribusiness product and service providers. [Read more…]

Corn and soybean growers have banner year

CEWM-MR-1-Corn and 1by Sally Colby

With nearly ideal growing conditions in many segments of the Mid-Atlantic region, 2013 was a record year for production. According to Dr. Greg Roth, Penn State Extension, Pennsylvania corn growers averaged an outstanding 237 bushels/acre.

At the Professional Crop Growers Conference held recently in Lancaster, PA, awards were given to growers who achieved top yields. Because the measurement of crop yields over a period of years is a better accurate indicator of overall performance than just one year’s yield, participants in the state’s Corn Club are recognized for three-year average performance. [Read more…]