“Sometimes when I’m sitting in an airplane or waiting at the dentist’s office, having a conversation with somebody sitting next to me, I feel like I am lost in translation when I am trying to speak agriculture to the folks who are buying our products.” The speaker was Lori Connelly, formerly Communications Director for Penn-Ag Industries, and who has also worked for Land O’ Lakes. She is currently the Executive Director of the Pennsylvania Ag Resource Centers, which is a partnership between the Penn State College of Ag Sciences and the Pennsylvania Legislature.
Connelly acknowledges that the term ‘ag literacy’ is a phrase that is thrown around liberally, and that consumers are in a very interesting place right now. “Their interest in food and where it comes from is very high,” she said, “but their proximity to agricultural production is often pretty low. Most folks are fairly well removed from the farm now. Less than one percent are involved in production agriculture, and yet there is this ever-growing interest in food.” [Read more…]