Let’s not educate the consumer

C4-MR-1-Educate Consumer1by Sally Colby

Farmers hear it all the time: “We have to educate the consumer.”

But what if the consumer doesn’t want to be educated? What if the consumer is simply looking for clear answers to honest questions?

The generation currently making the most noise about food production is millennials. They’re the children of baby boomers, ranging in age from 18 to 34. [Read more…]

JBS and National Beef Announce Intent to Market 100% Grass-fed Beef; Just In Time For The Winter Green-Up!

1c0a744771caa1141f4f5ea1Within the last several weeks two announcements of national consequence were made. Both National Beef and JBS, two of the world’s largest meat packers, and certainly two of the Big 4 here in the United States, announced they will launch branded beef programs marketing 100% Grass-fed Beef domestically sourced. In much the same way Organic has become fairly mainstream, 100% Grass-fed and Finished (NO Grain ever) is also becoming a major sector of growth in beef demand. The Big 4 are recognizing it and intend to capitalize on it.

[Read more…]

Cultivating forest land for non-timber products

CEW-MR-3-Cultivating forest3by Tamara Scully

Forest plants, native to the eastern United States, are in demand both domestically and internationally. While often wild-harvested, these medicinal plants can be readily cultivated in their natural environment. Whether it’s black cohash, goldenseal, or American ginseng, the potential for increasing forest cultivation of these crops is enormous.

“We’re talking about crops that have very exacting locations where they will grow,” Eric Burkhart, Program Director, Plant Science, at Shaver’s Creek Environmental Center, Penn State University, said. “The way to approach it is to get to know your forest land. Don’t fight it. Work with that ecosystem.” [Read more…]

A long way in a short time

CEW-MR-1-Along way9050by Sally Colby

Those who raised beef cattle in the early 1900s were often on their own when it came to diagnosing and treating sick cattle. Many stockmen relied on recipes for concoctions passed down from generation to generation. But savvy stockmen sought more up-to-date resources. One widely-used resource was The Practical Stock Doctor, first published in 1904 by professor of veterinary medicine Dr. George Waterman of Michigan State Agricultural College. This book was written as a guide for farmers and ranchers who were interested in learning more about livestock diseases and how to recognize and treat those diseases on their own. [Read more…]