Direct marketing pricing strategies that work for buyers and sellers

CEW-MR-1-PRICINGby Bill and Mary Weaver

“The core group of customers who will pay the most for your locally grown produce are those who value local food; want to support the local economy; are looking for the health benefits of buying local; and value their relationship with you, the grower,” according to Dr. Tim Woods. These customers care about value, but are not primarily price shoppers. [Read more…]

Country Folks welcomes new sales rep

CE-MR-1-CHRIS NYCECountry Folks is pleased to introduce Christopher Nyce as the new sales representative for Southeast Pennsylvania and Southern New Jersey territory. He will help clients take advantage of the many marketing opportunities available through Lee Publications.

Chris brings extensive knowledge to Country Folks, with 35 years experience in sales. In the past, his territory has included Delaware, Maryland, New Jersery and Pennsylvania. He will be an invaluable member of our sales team. [Read more…]

CattleWomen meet at National Cattle Convention

C4-MR-2-Cattlewomen 2by Rebecca Long Chaney

NASHVILLE, TN — CattleWomen from coast to coast gathered recently for the National Cattle Industry Convention and National Cattlemen’s Beef Association (NCBA) Trade Show. Members of the American National CattleWomen’s Association (ANCW) met to discuss ways to empower their members to make continued contributions to the beef community.

Volunteer CattleWomen are a vital part of the programs managed by ANCW. The country is divided into seven regions and each region works hard to carry out ANCW’s mission to promote beef programs and activities. [Read more…]

Record attendance gathers for 2014 PA Dairy Summit in State College, PA

CM-MR-3-Dairy Summit21by Jon M. Casey

For a record number of attendees who braved a pending nor’easter, the trip to the Penn Stater Hotel and Convention Center in State College, PA, a new venue for the fifth annual event, proved to be the ideal location. With more than 400 dairy industry professionals attending the two-day event hosted by the Center for Dairy Excellence and the Professional Dairy Managers of Pennsylvania (PDMP) on Feb. 12 and 13, organizers were extremely pleased with the turnout. Over 60 exhibitors offered their support for the annual event, with an industry trade show that lined hallways and side rooms at the convention center. During breaks and at times specifically devoted to the exhibits, participants enjoyed the opportunity to visit with agribusiness product and service providers. [Read more…]