SYRACUSE, NY — When one attends the Great New York State Fair, it’s almost impossible to escape the vibrant fragrancy of grilling meat. Nowhere is it more poignant than at Chevy Court for the annual NYS Beef Council’s Beef Day festivities paying homage to New York’s #1 protein source, local beef farmers, chefs, agri-business and consumers.
In its 21st year of fire-roasted goodness, the Beef Council and Tops Market once again corralled local celebrities for a media burger bonanza cook-off as well as showcasing the 10th annual “create the perfect burger” contest featuring 11 FFA chapters from around the state.
“Beef Day enables consumers to celebrate, praise and thank our cattle farming community for a job well done,” said New York Beef Council’s Director of Public Relations and Promotions, Jean O’Toole.
Local Radio, TV and Ag Network personalities challenged each other with burgers infused with cheese or slathered with salsa, garlic, bacon and other secret concoctions that wowed the hungry judges. This year’s winner was Syracuse’s YNN news team who made a “Say Cheese” burger from seven scrumptious New York cheeses. Stockbridge Valley’s FFA Chapter team, from nearby Madison County, took home a $500 prize for their delicious maple marinated bacon burger.
And for dessert: A hot beef sundae of course. The rich sundae had special significance this year as the proceeds from 300 Hot Beef Sundaes (equivalent to $1,500) were donated to the Food Bank of CNY by The New York Beef Council along with The Tadros Family’s “Shake It Up” Booth – “Home of the Hot Beef Sundae” in the Dairy Product’s Building. This effort celebrates an eight-year partnership that created the now iconic NY State Fair “gotta have it” food item.
“The Food Bank of Central New York was excited to partner with the New York Beef Council and Shake It Up at the NYS Fair, exclaimed Lynn Hy, Director of Philanthropy and Development. “Their commitment to our mission means that the Food Bank will be able to continue to provide nutritious food, like lean beef protein, to hungry individuals and families in our 11 county service area. With today’s donation we will be able to distribute enough food for 4500 meals.”
The New York Beef Council (NYBC) is a non-profit organization working for the cattle producers of New York. To find out more about their strategic priorities, nutrition advice and delectable recipes go to www.nybeef.org or call 315-339-6922.