Direct marketing pricing strategies that work for buyers and sellers

CEW-MR-1-PRICINGby Bill and Mary Weaver

“The core group of customers who will pay the most for your locally grown produce are those who value local food; want to support the local economy; are looking for the health benefits of buying local; and value their relationship with you, the grower,” according to Dr. Tim Woods. These customers care about value, but are not primarily price shoppers. [Read more…]

Country Folks welcomes new sales rep

CE-MR-1-CHRIS NYCECountry Folks is pleased to introduce Christopher Nyce as the new sales representative for Southeast Pennsylvania and Southern New Jersey territory. He will help clients take advantage of the many marketing opportunities available through Lee Publications.

Chris brings extensive knowledge to Country Folks, with 35 years experience in sales. In the past, his territory has included Delaware, Maryland, New Jersery and Pennsylvania. He will be an invaluable member of our sales team. [Read more…]

CattleWomen meet at National Cattle Convention

C4-MR-2-Cattlewomen 2by Rebecca Long Chaney

NASHVILLE, TN — CattleWomen from coast to coast gathered recently for the National Cattle Industry Convention and National Cattlemen’s Beef Association (NCBA) Trade Show. Members of the American National CattleWomen’s Association (ANCW) met to discuss ways to empower their members to make continued contributions to the beef community.

Volunteer CattleWomen are a vital part of the programs managed by ANCW. The country is divided into seven regions and each region works hard to carry out ANCW’s mission to promote beef programs and activities. [Read more…]

Local Sap: Big Tree Maple

CW-Mr-Big Tree Maple34by Tamara Scully

Big Tree Maple isn’t your typically maple syrup producer. The operation, run by father and son team Lloyd and David Munsee, began in 1993. Located in Chautauqua County, New York, Big Tree Maple’s business model depends not only on the trees they tap, but on those of their neighbors.

“We’re probably a little bit unique in the fact that we don’t own any of the trees that we tap,” Lloyd Munsee said. [Read more…]