Marketing local meats — best practices

CN-MR-1-Marketing 1by Sanne Kure-Jensen

Do you have more meat in your farm freezer that you can sell? Do you have trouble reaching customers or getting the prices you should to keep your farm viable?

“Most farmers go into farming because they love farming, not because they love marketing,” said Matt LeRoux, an agricultural marketing specialist with Cornell’s Cooperative Extension. At a recent workshop offered by the Rhode Island Raised Livestock Association, he coached livestock farmers to offer messages that resonate with customers and grow product sales.
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Soybean growers recognized at annual Crop Producers Conference

CM-MR-1-Soybean growers 1by Sally Colby

Pennsylvania soybean growers working toward higher yields can compete regionally for individual as well as regional awards in the state’s growing contest.

In presenting the Pennsylvania Soybean Board awards for the 2013 growing season, Penn State Extension Educator Del Voight noted that the average yield for 2013 was 76.8 bu/acre, which he says reflects the trend toward an overall increase of one bushel/year.

Average seed drop among growers was 167,000 plants/acre, which is close to the recommended rate in Penn State’s agronomy guide. [Read more…]

It’s fun, but is it safe?

CEWM-MR-3-It's fun 2by Sally Colby

Farm kids often have advantages over their suburban and urban peers when it comes to opportunities for learning about working with livestock and machinery. One of the most popular pieces of machinery among youth is the 4-wheeler, or ATV, but such vehicles are responsible for serious accidents every year.

To help both adults and youth understand the potential hazards with ATVs, Penn State ag engineers have created roll-over simulators. These simulators, which include a tractor cab and a full-size ATV, draw attention at events such as the Keystone Farm Show in York, PA and Penn State’s Ag Progress Days in Rock Springs, PA. [Read more…]

Direct marketing pricing strategies that work for buyers and sellers

CEW-MR-1-PRICINGby Bill and Mary Weaver

“The core group of customers who will pay the most for your locally grown produce are those who value local food; want to support the local economy; are looking for the health benefits of buying local; and value their relationship with you, the grower,” according to Dr. Tim Woods. These customers care about value, but are not primarily price shoppers. [Read more…]

Country Folks welcomes new sales rep

CE-MR-1-CHRIS NYCECountry Folks is pleased to introduce Christopher Nyce as the new sales representative for Southeast Pennsylvania and Southern New Jersey territory. He will help clients take advantage of the many marketing opportunities available through Lee Publications.

Chris brings extensive knowledge to Country Folks, with 35 years experience in sales. In the past, his territory has included Delaware, Maryland, New Jersery and Pennsylvania. He will be an invaluable member of our sales team. [Read more…]