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Fun on the Farm offers ag education

2020-01-22T14:33:19-05:00January 22, 2020|Western Edition|

by Deborah Jeanne Sergeant

Fewer families farm these days, meaning that they’re one or two generations or more removed from firsthand knowledge of farming. In New York, Ontario County farmers coordinate to host Fun on the Farm on odd-numbered years. This year marked the 15th event in 26 years. A different farm hosts the event each year. Though it includes many family-oriented activities, Fun on the Farm hosts are working farms that don’t ordinarily host guests — not agritourism locations that are continually open to the public. (more…)

Workshop covers FSMA regulations

2020-01-21T13:34:16-05:00January 21, 2020|Western Edition|

by Deborah Jeanne Sergeant

GENEVA, NY — If you process farm goods, understanding the Food Safety Modernization Act (21 CFR Part 117) is vital for both abiding by the law and keeping consumers of your products safe. A federal regulation adopted in 2017 and enacted in late 2018, “FSMA” isn’t as well understood as it should be. Cornell University College of Agriculture and Life Sciences, in cooperation with USDA and National Institute of Food and Agriculture presented “FSMA Regulations for Small and Very Small Food Processors” at the Cornell Food Venture Center recently. The Northeast Center to Advance Food Safety and Cornell AgriTech co-hosted. (more…)

Twitter for farmers

2020-01-23T11:44:07-05:00January 8, 2020|Mid Atlantic, New England Farm Weekly, Western Edition|

by Deborah Jeanne Sergeant

Is your farm on Twitter? Michele Walfred, communications specialist with University of Delaware Extension, believes more farms should embrace this social media platform. She presented “Yes, It’s Time for Twitter. Really.” as a recent webinar hosted by University of Maryland Extension and MidAtlantic Women in Agriculture. (more…)

Website can boost farm sales

2020-01-21T09:49:55-05:00January 8, 2020|Eastern Edition, Mid Atlantic, New England Farm Weekly, Western Edition|

by Deborah Jeanne Sergeant

If you sell directly to consumers, your farm’s website represents a critical piece of your marketing strategy. Food Animal Concerns Trust (FACT) offered “How to Create a Farm Website That Sells” as a recent webinar presented by Charlotte Smith, owner of 3 Cow Marketing. Larissa McKenna, human farming Program director for FACT, moderated. FACT is a non-profit advocacy organization promoting safe, humane production of meat, milk and eggs. (more…)

Social media for farmers

2020-01-23T09:11:52-05:00January 8, 2020|Eastern Edition, Mid Atlantic, New England Farm Weekly, Western Edition|

by Deborah Jeanne Sergeant

Many businesses use social media as part of their marketing strategy. Charlotte Smith, owner of 3 Cow Marketing, believes farmers shouldn’t be an exception. She presented “How to Find & Engage with Customers on Social Media” as a recent webinar hosted by Food Animal Concerns Trust (FACT). (more…)

Making farming profitable

2020-01-21T09:50:42-05:00January 7, 2020|Mid Atlantic, New England Farm Weekly, Western Edition|

by Deborah Jeanne Sergeant

With tighter profit margins than ever, farmers need to focus even more on planning to make their operations profitable. Food Animal Concerns Trust (FACT) recently hosted “Three Steps to Build Your Profitable Farm” with Larissa McKenna, FACT Humane Farming Program director, as the moderator and Charlotte Smith with 3 Cow Marketing as the presenter. (more…)

FFA-er represents family farm at NYS Fair

2019-10-18T15:56:58-05:00October 18, 2019|Western Edition|

by Deborah Jeanne Sergeant

SYRACUSE, NY — Showing his cows at the New York State Fair recently offered 16-year-old Vince Pascarella a chance to represent the best of Pascaralla Family Farm. A senior at Cattaraugus-Little Valley High School this year, it’s obvious that Pascarella enjoys the experience. Each time he entered the ring, he alternated between expressions of concentration and excitement. (more…)